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More precisely, thanks for voicing my sub-conscious thoughts lol.

Cashiers is unincorporated Jackson County - where Highlands is its own municipality and able to act in more precise way that exact community. 

There's no precise figure because no one will understand your STR or market as well as you do- or, as well as you will (with time).

This way the partner is getting paid more precisely for what they contribute.

This method is simple but not precise.

@Emily Gowen These types of questions are precisely the focus of my firm.

I would want to automate the marketing and channels - which would be where precisely?

I don't remember the precise words, but essentially he claimed that there was some sort of standard rental agreement applicable to the area and he could not (perhaps in reality would not) add anything to it at all, which struck me as oddly questionable.

Sounds like you have the motivation & ambitious but precise goals.