This is based on demographics/interests including age, profession, income etc.. 

And we went in eyes wide open, intentionally inveting in class D, not sliding into it as demographics changed. 

(Tedious process)Unlike my other properties, where most applicants meet the criteria and need to see the unit to decide if they like it, this particular unit appeals to almost everyone (In this demographic)—but many fail to meet the qualification requirements.

We stopped using it because we realized we had missed out on opportunities where neighborhoods were on the verge of gentrification or there was an opportunity to invest in a project with potentially great returns and no change in the demographics.

some of this has to do with demographics as well. 

I It's good that you found a strategy that works for you, and definitely certain demographics and types of people in their life.

The demographics and map data don't take the students into account, but they're really what's driving the market.Low property values and ever-increasing student rents are a recipe for a market when you can pick up a duplex in decent condition for $150k, and rent it for $500/bed (that's an EGI of $36,000 annually for a 3/3 duplex).

Smaller homes are not for everyone, but they almost always work for two very important parts of the homebuyer demographic: retirees and first time homebuyers.

A lot of our demographic is older too, so it would be moreso Facebook vs IG.

That said, the demographic targeting offered by the platform is quite nice.