They are attracted by nature, affordability and bang for the buck.

I’m in the Syracuse area and multi families are one of the main attractions from an investment standpoint.

Enhanced Safety and Cleanliness: Implementing rigorous cleaning protocols, emphasizing hygiene, and adhering to local health guidelines will help build trust and attract guests.Embracing Technology also helps; automated booking systems, smart home technologies, and data analytics to for insights into guest preferences. 

My philosophy is that I am trying to attract my ideal client.  

You get the most favorable financing, your down payment is much lower than a rental, you can therefore afford a more desirable asset which mitigates risk (nicer properties appreciate more, are easier to sell, attract quality tenants and have lower vacancy/turnover), you will learn the ropes without nearly as much risk as an OOS property presents.

I have lost quite a few clients because they were attracted to lower price points in "up and coming" areas.

In these instances you should ask yourself what type of tenant you want to attract. 

Lady lake.

It might not directly increase the rent, but having a solid sewer line could attract tenants and save you some trouble down the road.I recently had to replace one of the pipes in my home, and I found a comparison site that came in real handy.

With affordability as well as a median home price below the national average, it stands out as an attractive option.