You are illustrating the fact that a homeowner should ALWAYS employ an agent.

But hey, if you get 20 calls from putting out 2,500 door hangers (0.8% response rate) - at a cost of say $525 (a bit high, for illustration) - your cost per call is $525 / 20 = $26.25 -- I will take that ALL DAY LONG. 4) I don't doubt Michael's strategy for a second.

I just thought it illustrated our current environment in Dallas pretty well.

Hi Tamara -That schedule was an illustrative example of not having to choose between one niche to find leads on properties, aligned with the old adage "he who casts the widest net catches the most fish."

@Dante Pirouz Nick is likely just using some generalities with rates of return for illustration purposes.