You can never know 100% but if you see businesses, company offices, increasing traffic, proximity to a desirable neighborhood or area (beach, downtown, etc), odds are it will help.

If your website doesn't convert inbound traffic into leads no matter how good your ad is, it is useless.Yes, you can absolutely use organic marketing.In fact, the way you SHOULD do it is to grow your social media pages with organic value first (without specifically a call to action to win a lead).

Loss of foot traffic from Hybrid Work and California's decreasing population in certain areas.These rising costs are not unique to Rubio's Restaurant nor any other type of retail business.

Tampa is great for the nightlife and offers a lot of new places to wine/dine but the traffic can get a little crazy. 

Driving traffic to your direct booking site, if you have one, can definitely be a challenge but I personally believe it's becoming more important all the time, particularly for STR. 

It varies significantly based on traffic and location.

We still get quite a large number of bookings on our own site, CabinsNearGatlinburg.com, and the percentage of direct bookings is getting larger again, after declining for the last several years.We rank fairly high on several key words, so we are getting a fair amount of organic traffic.  

If you are getting that much traffic the price is too high or the layout of the house isn’t good.

If you're considering Tampa, it's a fantastic market with plenty of opportunities and a good balance of tourist traffic and manageable regulations.

Tenants tend to treat carpet fairly well in the bedrooms in my experience - less foot traffic.