I've personally heard both positive and negative reviews about both Anderson's and Prime Corp, their competition.

Now granted Google feeds them for free but those coders and tech folks put in some long hours and there is uber competition there is no punching a clock in those type of places..

(Minimal competition, high demand, and 20 year operating history with repeat & longterm clients) Agreed!

Here are a few additional ideas that have worked for me and others in competitive markets like Austin:Off-Market Leads from Contractors: I had a friend who rehabbed a house in North Austin last year.

The community is also a wonderful place where we help each other win - along with some healthy competition.

There was more competition on the wash & fold side as there were definitely other companies operating in the area.Self-service was about half of our revenue and dry cleaning/wash & fold made up the other half.

Exploring FHA loans makes sense for a low down payment, but keep in mind the competitive market may require some flexibility.

I'd go on ABnB and see what your competition is doing that you can copy.Maybe a Firepit out front (as long as it's not a fire hazard), maybe a cornhole set?

I base my rents on the condition of the unit and the competition. 

The truth is that New Jersey, especially Northern New Jersey, is a tough investment market due to low inventory, high competition, and high taxes.