The reason so many people struggle with wholesaling is simple: they don’t understand lead generation.Take a moment to think about your approach.

That's honestly an extremely simple process.

Each lender will be willing to provide a ballpark rate quote with some simple info such as FICO score, property type, location, term, and desired LTV.

A collage can be a great way to capture multiple standout features of your property in one image.

The amount of equity I call pull is less than the cash I have but not significantly less.When doing this analysis it struck me that it may not be worth using a HELOC for the simple fact that the interest rate is ~9%* while the funds in my high yield account are only yielding ~5%*.

I get CA desirability but there is a simple factor of income and affordability.

And of course I am very good at what I do providing the money to make this happen for them the key though is there is no debt I provide cash we own it outright and I  have a JV with my clients that do the work of finding these and dispostioning them and dispo is done simply on the MLS very simple. 

@Eric Coats, to answer your specific questions, estimating expenses are pretty simple. 

Start simple or go all in on a multifamily if you have the capital to support potential losses.

Depending on the number of jobs and number of new development going on in the area it may just be simple supply and demand.