If a property of similar bedrooms, bathrooms, type, and square footage has sold within the last six months, that is a comparable sale.

I do like the built in leasing that apartments offers over the OG Cozy site, but I don't really want to pigeon hole myself into the apartments.com brand (or Zillow, or any other of the type) so I'm starting to use rent redi.

With this type of market your investment will get in the way of obvious appreciation. 

I work in engagement marketing and deal with construction tradesmen all day, usually more custom type tradespersons with a lot of care and concern for their own work, which may glamorize it more than I realize.

JakeIt depends on the lender and type of loan.

Definitely don't sell it and buy cheap Class C in Texas or other state for "cash flow on paper" - I learned a painful lesson with those types of properties. 

I haven't personally done this type of rental strategy myself; however am curious to hear more about your experience.

Find an architect who specializes in this type of work, and who is very familiar  with the building department

I would recommend talking to many lenders/brokers to see which one has the most experience funding these loan types. 

2) Our brand is recognized by "X" agency for your type of home!