I also let Facebook optimize the ads for me.

Sources:•Optimal Blue OBMMI•CME FedWatch Tool

However, again, I will take your advice and heed your warnings by attempting to slow the scale and make sure our team and systems are optimal.

Answering these questions thoroughly allows you to optimize your communication because, rather than casting a broad net and hoping something sticks (which is more or less the case with the method you were asking about), you target segments that have a natural affinity for your business.

It won’t be OPTIMIZED for your situation.  

Study and learn how the tax code works and where you might be able to optimize and save.2.

I tend to get hung up on optimizing my return on equity and using low-interest leverage to build wealth as efficiently as possible, but there's also something to be said for the peace of mind factor as well, as others have stated, or in your case the opportunity cost of distracting you from your job. 

Study and learn how the tax code works and where you might be able to optimize and save.2.

@Sam Peterson You can utilize different online companies (web, phone apps, etc.) for this but if you're new to REI you could gain traction by making your own.

I'd advise you to pick a service that partners with the Campaign Registry to let you register a phone number in order to comply with TCPA and benefit from optimal deliverability.