Change your story each month as different stories will resonate with different people AND use each story to emphasize one of your “who do you know…” questions.

I always emphasize on the fact that they won't pay any realtor commissions, closing costs, or any other fees.

I plan to work closely with the PM and emphasize some of the things mentioned here in this thread.

Multiple people with direct knowledge of the discussions confirmed that the Superman building is in the mix for PayPal, but they also emphasized that the company has not chosen Rhode Island yet and cautioned that its executives have scouted a number of potential locations around the state."

Before we move forward, we need to first emphasize that we have the desire to remain in the area because my fiancée will be in graduate school nearby this coming fall.

I like to let them tell their story then tailor my responses in such a way as to emphasize what it is I can do to help them, or more importantly, how I can solve their problem.So how did you come across this lead, or find the house?

Sometimes they will consider a couple of thousands less just because they emphasized with you...

This is a lesson I learned from the school of hard knocks, with a tuition price of about $1500.I'll emphasize the point about a full month's rent, too.

Tax benefits, quality of the materials, etc. are both great examples.When we market to free and clear absentees, I tend to emphasize both the tax benefits (especially if there are major capital gains they will be hit with, which it sounds like is the case if they've owned since the '80's and '90's) and the fact that the 5% or so interest they can get from me is far better than the 1% they can get on deposits (if the took the cash and just stuck it in the bank.

I emphasize the amount of people I can reach with a highly targeted Facebook ad.