Their website has resources, to include a Landlord section in the menu: https://housingforhouston.com/landlords/partner-portal/

In fact, the 10-point gap between Future and Current Sales Expectations is the highest it’s been in 5 years, pointing to rising optimism about the effect of lower rates on new home sales.Waiting to see the winner?

Visibility drives click ability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

If so, are they regularly making changes and optimizing within the tool?

Thanks for asking - it would be optimal to do in the Bay Area, but I don't think the housing prices allow for great cash flow.

However, again, I will take your advice and heed your warnings by attempting to slow the scale and make sure our team and systems are optimal.

Answering these questions thoroughly allows you to optimize your communication because, rather than casting a broad net and hoping something sticks (which is more or less the case with the method you were asking about), you target segments that have a natural affinity for your business.

Sources:•Optimal Blue OBMMI•CME FedWatch Tool

I tend to get hung up on optimizing my return on equity and using low-interest leverage to build wealth as efficiently as possible, but there's also something to be said for the peace of mind factor as well, as others have stated, or in your case the opportunity cost of distracting you from your job. 

It won’t be OPTIMIZED for your situation.