You hit right on the nail.

We now have 400 hours in the bag, and hitting 500 is attainable during your first year.But what if you only spent 2 days visiting this property and from that point on outsourced all work?

Our website was just OK, our email campaigns were hit and miss, our conference presence was fairly minimal. 

Don't look for lowest rate, look for lowest cost on fees as you will either refinance out of that loan or sell- the prepay will hit you on the back of the head like a cinderblock wall.

The ultimate tax hit is at most $5k (20k * max 25% tax rate) and it's probably not worth it to 1031 exchange for that little of tax deferrals.

Expectations are we hit at least $150k+ this year in revenue.

Anyways, I think @Caleb Brown hit the nail on the head.

@Kyle Carter People hit on the obvious, hype and excitement of a large name company like apple moving to an area. 

I do check placement (we do well on either platform but have a few more niche offerings for our area) so not taking that calendar booking "hit" much.

For example if you sold on year 1 on a 5 year prepayment penalty, the lender would hit you with 5% of the principal balance.