I'd lower the price slightly below your competition and get real reviews.Be customer focused.

So far, I've rated Evergreen and FCI lowest based on a number of reviews on different platforms that have consistent negative reviews mentioning certain specific issues that I find concerning (this is after accounting for the inevitable disgruntled customer/borrower who gets unjustifiably upset).Are you able to share any of your information?  

And a general contractor would NEVER sign a customers contract 

I suspect build cost in CA are closer to 400 a foot than 200 like many other areas and of course far higher for the custom homes.

SIH has some marketing gimmick with the Real Estate Guys where they bus unsuspecting retail customers around to the sites to see home being built.

That was enlightening information as his customer relations department has refused to provide any yardstick or timeline on redemption progress. 

People staying for 30-90 days are a completely different customers than someone in a years lease. 

Custom made Bugatti.  

In France, they sell wine.They identified their customers (in your case, reliable tenants) and provided what they wanted to buy (rent).SummaryFollow this proven, step-by-step process to maximize your chances of success and minimize risk in real estate investing.Has this process proven successful?

Maybe it has more to do with the software than the company (although their customer service sucks), in which case you might run into the same issues with other emulators, but it has just been constant headaches.