Industrial is pretty compelling to me.  

That will help you make your ads more compelling to readers and then give better action language telling readers what action to take..like call you NOW or click and get on VIP list and so on.  

Anil, I would be very careful for many reasons stated above, but most importantly:1) property management is crucial so take your problems with your duplex and scale that up to 25 units2) $100/mo per unit return is not very compelling for the issues you will deal with in C/D rental areas.  

You all make very compelling statements regarding the business.

they go by name of core logic......hope that helps.....Peter Vekselman

I got them to give me a free trial once and didn't find anything too terribly compelling that I couldn't find elsewhere.

In the core Bay Area (most of SJ, peninsula, east bay up to Berkeley etc) the market is exactly as @Bob Bowling describes over a 10 year horizon.

@Kenny TanI work extensively in the Sacramento 2-4 unit market, and based on your suggestions I'm assuming the property is somewhere near the city core or in Fair Oaks / Carmichael.

There are areas in some mid-belt states and cold belt states that were over retailed to begin with and with net migration moving away to cold belt states can leave an oversupply of available space to rent even if not much new development is underway.One tip I use to do with developers is drive around depending on rural, suburban, urban core a certain mile ring radius and see what occupancy looks like and locations for existing properties.

Great tenant profiles. 20-30 min commutes to the downtown core.