The best goals are not easy.Work hard and save every penny.

Once you're ready, create a goal (e.g., "I will buy at least one single-family home, duplex, triplex, or fourplex before the end of 2019") and then do it.

This page also has all you need to know about the BRRRR method.Hopefully these resources help you set goals and clear targets as you learn more.All the best!

Your focus should be on expansion until you reach your final goal numbers (if ever).

I am a single mom but have been working hard to become familiar with this new world, and my long-term goal is to buy more rental properties over the next 10 years.

I have a long term goal of building equity/appreciation. 

As an entrepreneur, especially during the startup phase, the goal is to minimize expenses and put most of your money into real estate deals.Don’t let the absence of a CPA stop you from moving forward.

To offer you more accurate insight, I'd also need to know your goals.

If your goal is to continue to acquire properties, then that leverage is going to be important and start with the properties you have (as you mentioned with the cash-out). 

When speaking to the owner (building rapport), your main goal is to figure out which of these main 3 is most important to them.