I would like to know what analytical tools have any of you utilized to track the market?

Are you looking to generate reports and analytics that will provide actionable business intelligence?

I'm new to BP but can already tell just from Analytics that I'm wasting money on AdWords, FB, LinkedIn, etc. bc BP is driving qualified leads to my site/company instead of tire kickers on other advertising mediums.

Climbed the proverbial corporate ladder for about 7 years, went back to school to get my MBA (this is where you really learn how to think analytically and strategically - I actually very much enjoyed grad school), and still climbing the "ladder" (feels like a Jacob's ladder). 

Rent Growth is doing well, in fact recently ranked #1 in the nation according to Moody Analytics Prelim 2019 Q4 Report. 110 million dollar Airport Renovation and job growth of almost 4% in the last 12 months according to Bureau of Labor Statistics.

Then you meet them at that point in their decision process.I noticed a lot of engineers and more analytical thinkers responded well to this.

To do this successfully takes A LOT of knowledge, experience, analytical ability, negotiating smarts and hard work.  

I don't know what analytics you are pulling from to create your opinions or if you are just reciting what you've read or heard elsewhere.A couple comments about your points.1.

Being a CPA, I am very analytical and love getting deep into the numbers.  

On paper, the loan was deeply underwater (like 300% underwater) so the Harvard-grad MBA with deep analytical tools just discarded it as worthless.