I have many thousands of retail owners in my year database built up over a decade of time.

Opposed to buying used one at retail. 

Of the many dozens we have done, those are the ones we were short on.We have assets now in St Louis that we out all in costs are under 25K, and the valuation is 90-95 retail.

Could there be an existential threat in multifamily like Office had with Covid or Retail had with the rise e-commerce?

Personally all of my STR's could at least cover themselves as LTR's, although I acquired most of them pre-COVID and it is tough to make a retail investment at current rates and values that work as both. 

So, investing in a market you don't know is like saying: I am going to open a retail business without knowing what product you will sell, how to source the product, or who your customer is and what drives them to purchase.  

Without going into great detail, you are provided 50 motivated leads per month for 1/5th of the cost I have found from “retail” lead companies. 

After researching further though on social media and then criminal records I found about 12 previous arrests and numerous convictions burglary, theft, criminal trafficking, molestation (don't think convicted), battery. 

What he is doing is actually theft.

WRONG.Even if a keyword consistently brings in leads—whether they are distressed sellers or retail buyers—there’s still one crucial thing you need to check at the end of the day:HOW MANY CONTRACTS DID YOU GET FROM THAT KEYWORD?