Investing is different from speculating, in that it’s data driven and therefor predictable and you have factors that play in that covers your downside and strengthen your chance of upside. 

It's playing with plutonium.

And that is really saying something because I invested a tremendous amount of myself and time into my small business and learning to play guitar and my personal recovery and growth as a person.

I do think brand can play a very important role in the long term of something like this.

This would be more of a multi-family buy and hold play. 

Hi Pixel, Check out this article about how DSCR loans play into the refinance part of the BRRRR method.

That can play a big part when issuing terms. 

Once that's covered, you can go all-in on those fabulous renovations.Effective marketing plays a pivotal role in attracting tenants and increasing property appeal.

Keep track of those costs this year, they come into play in 2025 when it's in service.

A 4-plex would be ideal and you could play around with doing 1 long-term, 1 mid-term, and 1 short-term, plus you, if it works on your area to upgrade your income.