In particular, you need to identify what criteria is necessary to optimize ADR with respect to price.  

They can optimize tax strategies across states and assist with allocating deductions, handling multiple-state filings, structuring future ownership, and advising on capital gains or 1031 exchanges.

Just make sure to document how you arrived at the land value in case of IRS inquiries.If you’re unsure or want to avoid any red flags, consider consulting a tax professional to ensure you’re compliant and optimizing your depreciation. 

First, take a close look at your expenses—are there any you can trim or optimize?

Without seeing a link to your property it's hard to provide specific advice, but generally speaking it sounds like you need to "optimize" your STR listing.To boost your activity I would do a few things:1.

My question is, is there really a "magic formula" that only the Pros know, or can I optimize my website myself?

What do you have that can solve or greatly optimize these two issues?

I also let Facebook optimize the ads for me.

Their website has resources, to include a Landlord section in the menu: https://housingforhouston.com/landlords/partner-portal/

In fact, the 10-point gap between Future and Current Sales Expectations is the highest it’s been in 5 years, pointing to rising optimism about the effect of lower rates on new home sales.Waiting to see the winner?