Cost per lead (CPL) is crucial—it shows how much you're paying to get a potential seller or buyer’s info, and you want this as low as possible without sacrificing quality.

I am foreseeing a bit of a push back or even turned-off potentially decent tenants by the $50/pp screening fee, mostly for a family of 4 ($200 out of pocket).I was wondering if offering a credit of either 50% or the full 100% of the screening costs from the first or second month's rent is a good idea.Thought?

Some rehab loans offer 90% of the purchase price and 100% of the rehab costs.

FWIW, I'm going to base this off a 1,500 SF single family new build, but I'll predict the build cost will be a little over $200/SF.

With your costs being less you can invest more into the property to build reviews and get bookings. 

You're on the right track to reach out for help here and also to look to your area for potential partnerships.

Finding a good account and bookkeeper wasn't difficult and using online registered agents was way more cost effective.

They're offering 5% for 20 years, no pre-payment penalty and the only cost is $2,100. 

(So unless they sell for much more than they paid they will only get a small percent of their down back, especially after selling costs,) but you did say they were getting a discount.

Can try to reposition to Class B, but neighborhood may impede these efforts.Vacancy Est: Historically 10%, but 15-20% should be used to also cover tenant nonpayment, eviction costs & damages.Tenant Pool: majority will have FICO scores of 560-620 (approaching 22% probability of default), many blemishes, but should have no evictions in last 2 years.