To confirm, the idea is that the owner would exchange proceeds from the home sale,  for fractional ownership in an REIT institutional grade property with an intermediary (1031 portion).  

The furnished rental market is incredibly competitive nowadays.

Hello,  I'm curious if there is any fractional ownership opportunities close to Disneyland? 

Unpermitted units are worth a small fraction of what a legal ADU is worth.  

It's a competitive career. 

... what combination of information and product features will it take for me to top my competition?

While California may present some challenges for investors due to high property prices and competition, there are still potential opportunities, as well as options in other states.

Amit, John is right, that AirDNA is one of the best data points, but it should be taken into consideration with other input (first-hand knowledge on the ground, your own competitive analysis, etc.).That said, DM me the address and I'm happy to send you some info from my AirDNA account.

You’ll want to be aware of your market conditions prior to starting negotiations as if there is lots of competition you won’t get nearly the request for time deferred rent, etc. that you want.

^ I agree with Sarah but want to add you will want to know your competition.