Although I haven't seen the property, it looks like it could do with quite a bit of lipstick.

You could put lipstick on a pig, but at the end of the day, it is still a pig?

More closer to Atlanta housing stock tends to be old or lipsticked with cheap quality flips and high property taxes with mediocre residential tenants.

Not saying it wont work but if youre just putting lipstick on it, then i doubt itll be the same comp

It certainly matters whether your upgrading a class a/b unit or whether your just slapping lipstick on a pig.

Maybe the company selling the property is actually just using the word turnkey to describe their model when in reality they are just buying junk properties, putting lipstick on them and marking them up, then I would say you can definitely do the same work for the same price.  

This worked for me on listed properties in areas where I was doing general, lipstick, and mid range flips.But to be crystal clear, there are no short cuts to estimating rehab costs completely accurately, you need a site visit and know how so don’t let anyone tell you that you can just use a price per SF, you will be off more times than on.

It does feel I'm trying to put lipstick on a pig sometimes, I'm just trying to see what I can do to accelerate, but do it in a careful manner and not be irresponsible.

I don't put lipstick on pigs, I make sure that everything is done correctly and to code or better.  

tour the property and get an accurate repair estimate...if there isn't work needed beyond $15k of "lipstick" stuff, why is the seller looking to unload it?