For now, I plan on keeping my deals broad to derive what I truly enjoy and what my market primarily supports.

From the NOI we derive the cash-on-cash (c/c) and for  clarity, that's the NOI divided by your real cash down payment ( noi / dp). 

I suppose business plan was not the right term to use in this instance, what I am really writing up is an "investment criteria" breakdown and how values will be derived.

Joe said that he uses it to determine if the asking price is too high compared to the market value he derived. 

Response rate is often misused as blanket term, really meaningless as far as non-vanity analytics is concerned, here is why; - Response rate is only relevant when derived from a specific segment or target.

Many banks will use a portion of your rental income as a way to qualify you if that is where you derive the majority of your income. 

What this option is really buying is a derivative of the property value and its income potential over the term of the contract. #4 mentioned by Brian, in any option contract there cannot be any requirement of the optionee to perform anything, it cannot be contingent on any type of performance.In this case, a commercial lease allowing sub-letting, the tenant may have maintenance responsibilities.

I know here in Oregon ,, right across the river is the state of WA which has no income tax but if you work or derive income in Oregon you have to pay OR tax's..

The benefit from networking  and education derived from membership is invaluable.

The flip side, is you can understand that the lower income market is derived of people to and if handled accordingly can be profitable.