My account was corrupted 6 months ago and can't talk to anyone other than a bot.Pretty terrible customer service....drove me to quickbooks....any discounts there?

We try to get the DSCR to 1.2 before really diving deep into it.

Have done some preliminary research and will do a deep dive, just wanted to see what folks thought of there were any obvious reasons why or why not or any markets similar that I should be considering.

Im weary of the work it takes to switch, but am looking and definitely considering it before we get in too deep. 

The first step I'm doing is checking with the city zoning to see what they would allow before I get too deep with looking at plans, financing and construction. 

and i speak from experience on this end I bought over 250 C Ds coming out of the GFC in the mid west and deep south.. it was as you describe 2 steps forward one backward.. after two years and coming to same place you are today I sold out to my partners and let them take it.

Once you are familiar with what a good investment looks like, then you can create a rule of thumb to help you analyze property faster and only dig deep on the ones that look promising.Here's a guide that describes what good cash flow looks like and how to analyze a property.https://www.biggerpockets.com/blog/rental-property-cash-flow...

You don't always have to incentivize a tenant with a discount to get the tenant to stay, nor keep rents stagnant, but it is good to be aware of the business impact with respect to cost too.

When you give your phone number to any business, bank, grocery store for discounts and on and on, it becomes available to data brokers.

That was a substantial discount compared to my friends who were paying 2k+.