I would lead with what the draw is and what sets you apart from your competition.

Competitive rates.

This will lead to many of the professionals in the same industries who already are not doing that well to fall out of competition and hence be "replaced'.

With a competitive landscape for all types of real estate I had a very difficult time finding opportunities where the price and numbers looked good, and the seller was motivated enough to carry a note.

If rates come down at all I predict we’ll be back in a strong sellers market (competitive offers, steep appreciation etc) because inventory is still low. 

When cycle gets tougher then those marginal agents sales dry up and they go back to that j-o-b especially since they did not save and spent all their money on trips, bigger houses, nicer cars,etc.Good LuckI hope you are one of the few that make it long term. 14 years in the business and still having record sales year after year.The best nugget of info I can give is constantly out learn your competition.

While it's definitely doable here, our market has gotten pretty competitive over the last few years.

I had a distinct advantage over my competition who had to do their own courthouse searchs.

Schwab Pledge Asset Line is competitive.

What is the true marketing channel Whether it’s direct mail, cold calling, networking, or something else, I’d love to hear what’s been working in your market and how you’re staying ahead of the competition.