It involves much more than collecting rent or throwing up a Craigslist ad every blue moon.

I’d love to hear any tips or strategies that have worked well for you in real estate marketing, especially with PPC campaigns.For those who’ve done this successfully, are there specific keywords, ad placements, or campaign types that you recommend?

I'm going to follow this to see what tips folks provide.MikeHey Mike, I am actively investing there so feel free to reach out with any questions!   

Who is the right person to consult about this? 

I need more adviceJust now I suddenly had an idea, the land left by the LA fire and SB-9 (SB-9 allows single-family residential lots to be split into two lots)Is this a good opportunity?

Probably this.

I have a Bigger Pockets subscription and should have come here first!

The equity is actually what you are paying for the property.In this case let's look at the numbers that count,...the current numbers.You have about $500k or more in equity, which is buying you a property that's worth about $700k (I went with the lower PV. 

I've been working in software consulting services for over 15 years and it's kind of disheartening that I haven't been able to figure it out, but I've got other things to worry about (like how to get a few more properties so i don't have to worry about buggie tech crap anymore :) ).

Quote from @Sherylyn Holden: I posted awhile back about the new short term rental rules in San Antonio here: https://www.biggerpockets.com/forums/530/topics/1200417-new-...Wanted to share a brief update on my experience and some other helpful notes:The city is getting serious about these rules.