Orlando has always been a great market to invest in for both LTR and STR but why is now the optimal time? 

If the keyword intent is solid, the ad is well-crafted, the landing page is optimized, and the acquisition process is smooth, then the rest is just statistics.The main takeaway here is that you need to measure contract closures per keyword.

Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

Perhaps shifting your mental to approach to a continuum of "Least Optimal" to "Most Optimal" is better phrasing. 

This is not optimal for return, but I have a similar issue with my properties that if there was not the recent interest hikes, I may have refinanced. 

If some funds are available, is the standard 25% down 30 yr fixed loan optimal or would you recommend different financing?

It's an active business, not passive so I believe that requires continually evaluating the property, adjustments to decor, etc may be needed as well to make sure I'm fully optimizing the property.I have a lot of home renovation experience from my own personal home and my LTR's already so I'm very used to this kind of work.

In the meantime I will optimize my SoCal properties.

It’s not the end of the world but it doesn’t feel optimal.

Listing Optimization- Updating Photos and Descriptions: We refresh listing photos and descriptions based on guest feedback and any changes to the property.- Checking Amenities: We ensure that all amenities are accurately listed and updated regularly.- Testing Titles: We try out different listing titles to see which ones attract more clicks.5.