When you do that, bear in mind that, as you alluded to, there is plenty of competition coming.

I know people pay over the appraisal in competitive markets but my situation is not ordinary.

Check out your competition to see where they are priced and what is included in that price?

It probably helps that I currently have my mortgages through this bank as well because it has had the most competitive interest rates each time I have gone for a loan.

I think the best and most realistic way to see if your pricing is in line with the market is to check your competition.

How much competition is there?

There are many thousands of searches a month for that key term.Different Cities will have different competition levels for ranking.Diversification:Diversification applies beyond direct booking sites but you should have your listings everywhere.- VRBO- Booking.com- Airbnb- Google Travel (through Direct Booking Site)- Furnish Finder (Direct Booking Site)Speaking of Furnish Finder.

Check out your reviews and the reviews of your competition in the area. 

They offer super competitive commercial products, which I'm seeing landing around a 6.5 - 7.5% interest rate.

Its things like nowing how many shoings should translate into an offer and how to leverage that into competitive things.