Pros:- Many ways to invest and lots of different price points: LTR, MTR, STR (I know a couple of people doing STR but STR can be challenging) and different areas to invest- Diverse job market. 

Cleveland is a better market for cashflow but Columbus offers a stable and growing market with a strong rental demand, and diverse economy.

@Matt OwensOut-of-market investment provides affordability, diversity, and greater returns, but it also involves managerial issues, a lack of local expertise, and travel expenses.

The city's diverse economy and relatively affordable home prices contribute to its market stability.

My name is Bradley Miller, and I am the Marketing and Business Developement Manager for Jamison Management Company and TMC Property Management, overseeing a diverse portfolio of properties in both the South Bay area of California and the Tulsa Metro area in Oklahoma.With a strong passion for real estate and marketing, I have dedicated my career to fostering positive client relationships and enhancing the tenant experience.

But it gets tricky as you've really got to either know the area or open to learn as our neighborhoods are diverse and in various stages of redevelopment. 

Market Selection Criteria: To choose the right market, consider factors such as:Economic Growth: Look for markets with strong job growth, a diverse economy, and increasing population.Rental Demand: Identify areas with high demand for rentals, which can be indicated by low vacancy rates and high rent-to-price ratios.Affordability: Ensure the market offers properties within your budget that also meet your cash flow and appreciation goals.Property Management Quality: Verify that there are reliable property management companies in the area to handle day-to-day operations, especially if you are investing from a distance.Comparative Market Analysis: Perform a comparative market analysis to compare potential markets.

The population has been growing here year over year over the last decade, it is home to The Ohio State University which has over 50,000 students that live here along with those that visit, and it also holds a diverse range of young professionals and traveling nurses to fill the demand of the multiple business corporations and hospitals stationed here.

There is decent diversity in house stock; so you could invest in SFRs, duplexes, 4-plexes, and small multi-family. 

In every metric of value US is declining but hey, were super diverse, kids can identify as a furry and schools are putting litter boxs in bathrooms for em yeah-us right.