If you've got people fighting over your listing and competition trying to get into the unit, then you're too low.  

It's pricey and competitive, but stay in your own backyard, consistently look for deals, and you'll find a great asset.

The free marketing is not effective in a competitive market neither is the marketing strategy.

Reduced competition and higher prices for renters.RealPage, of course, denies this.

PM business from what I hear is pretty tough and competitive business. 

See what the competition is out there for rentals and price accordingly.

After paying a competitive rate for the property management and ASSET management that the small operator does himself.  

Yes, the more units you go up, generally the less players in the game so there is some advantage in purchase competition as you go up, but also more management scale and cap ex for someone who is new.3.

I would say that your QI should be competitively priced, but the lowest price is not always the best. 

You have to adjust your expectations to match current reality, which includes higher mortgage rates, higher prices, more expensive taxes and insurance, more competition, etc.