A couple of very important factors are:Location - you want a community that has attractive amenities ( ex.

One way might be to talk to some of your past customers, and ask them what features attracted them to the house, and what features they found neutral, and what features they wished were different.

I heavily attract a lot of agents to EXP so I tend to stay on top of what's happening amongst other brokerages if you are looking at the numbers around EXP for flipping homes depending on how many flips you do per year it may look more attractive at other brokerages short term (depends on the amount of flips, price point, etc). 

He talks about the role of green building practices not only in minimizing environmental impact but also in attracting eco-conscious tenants and buyers.

Specifically, I'm looking to attract investors and wonder if the mentioned 10% return should be considered a good deal in most circumstances?

Don't think we will see rates below 5% for a long time, but even at 5.5% that makes many investments way more attractive.

I just mostly liked it because its next to a major national park that attracts millions.

That way you do not have to fill it with as much dirt and it would still be an attractive feature for the property. 

Here are some considerations for each option:Option 1: Using the HELOC for a down payment and renovation on a second property to rent:Pros:You can leverage your existing property to acquire another investment property without selling your current home.Rental properties can provide a steady income stream and potential long-term appreciation.You can use the HELOC funds for renovation, which can increase the property value and rental income.Cons:You'll have to manage the property yourself or hire a property manager, which can be time-consuming and add to your expenses.There is a risk of vacancies or unexpected maintenance costs, which could impact your cash flow.You'll have to pay back the HELOC, which will increase your monthly expenses.Option 2: Building a new house in a new community and selling it for a profit:Pros:You can potentially make a significant profit if the market is favorable and the property value increases during the construction period.Building a new house allows you to customize the property and potentially attract more buyers or higher rents.Cons:This strategy involves a higher level of risk, as you're betting on the market to appreciate in a relatively short period.There are many unknowns and potential delays in the construction process, which could impact your timeline and profitability.You'll need to have a good understanding of the local real estate market and construction costs to ensure that your project is profitable.Before choosing either of these strategies, consider the following:Research the local market conditions in Chandler, Arizona, to understand the current demand for rental properties and new construction homes.Consult with a real estate agent or investment advisor who has experience in the local market to get their insights on the best strategy for your situation.Evaluate your financial situation, including your income, expenses, and risk tolerance, to determine if either strategy aligns with your goals and financial capacity.Consider the tax implications of each option, as this can impact your overall profitability.Create a detailed financial plan for each option, including projected income, expenses, and potential risks, to help you make an informed decision.Ultimately, the best strategy for you will depend on your unique situation and goals.

Expanding your reach by partnering with a local property management company in Jacksonville and implementing a pet-friendly policy can attract more tenants.