@Patrick Britton - I agree Real Estate is hype local and the category or type also matters. 

This is at a level well beyond anything previously presented to me and provides a very fair summary without all of the sales hype.

A bunch of hype and testosterone but most people wind up hurt or paying for something they don't use.

@George Gammon   seems to me that consumer confidence and media hype and internet stories really can affect what people do.. and they just stop spending .. 

Here is another media hype (not) from CNN money quoting Credit Suisse  "Between 20% and 25% of American malls will close within five years, according to a new report out this week from Credit Suisse.

An individual like me would have to fly there quite often to inspect, buy, supervise rehab, verify rental processes etc I quickly realized I would be better off analyzing those who are offering the actual final product called “turnkey properties” that are rehabbed and producing decent income (net 10% + realistic and not hyped by them) with 25% down payment and had a reliable management company in place.

Silicon Valley needs to keep producing the hype to sustain its value and to stay relevant in Wall Street, if it's social media in 2010, cloud in 2015, now it's AI.

Newbies and suckers believe the mold remediation hype.

There is a lot of hype for Midwestern cities right now because of affordability...or perceived affordability.

The clearer you are on exactly what value you provide (real, honest clarity not the typical woo woo hype that gets peddled all to often) . . . the clearer you can be in your approach to your target.