CA has no financial capacity to fill that void, not a chance.

In addition, suncoast will charge you a 1 month rent just to get the property filled, so you are already starting off massively underwater.

Not only are they the most conistent as far clientele you're working with these areas will have the most demand from renters and owner occupants so units will fill up quickly, more times than not with higher quality clientele. 

So if lowering the rent 8% would have filled it you would have been ahead.

Generally it's a mix between (a) spec builders, the type who specialize in doing in-fill lot's (b) investors, as it is a normalized flip strategy (c) owner occupants, especially in high desire neighborhoods, who are a-ok with taking on the project and even some are excited that they get to build a new home in often old neighborhoods. 

in our area that is a real big deal.. we did another demo and left a few pieces of flooring an inspector came on our job determined they had asbestos in them and we violated taking asbestos items to the regular land fill.. that cost me 19k in fines and 18k in lawyer fees to keep the fines from being really big..

If the higher end rent prices on comparable units take an extra month to fill the vacancy and also the tenant stays 1-2 years instead of 3-4 years on average those landlord make LESS income charging that rental price ESPECIALLY if they pay a PM a placement fee upon turnover on top.

Listening to Jerryll's video filled in more blanks for me in terms of marketing.

Paid the realtor to complete the tenant screening and both units were eventually filled. 

If you truly can’t find a flattering angle, consider ading a small touch: maybe a new house number plate or a couple of potted succulents by the doorstep.