As a general rule, I look at those as non-competitors.

If there isn't one website or source, what is another method other than looking at the competitors?

Then focus on advertising in websites that your competitors are using for leads. 

Our difference is we "blend technology with a handshake" - we leverage technology to deliver lower rates than our competitors, BUT we don't compromise on expertise and personal touch.

You can have a look at the report yourself, but I think you might have to register for a free account with Onera (I guess it is a new competitor of AirDNA): https://onera-group.com/str-markets/fresno

Heretofore, both have been able to "buy out" competitors with FTC approval.

However, this probably wouldn’t have worked because with super high franchise fees the perception of potential franchisees would have been that the fee structure was too uncompetitive, and the result would have been that McDonalds would have had slower growth, and their competitors faster growth.Two other positive results of the McDonalds real estate strategy was (1) franchisees are more locked in since McDonalds is also their landlord (2) McDonalds was able to bypass legislation aimed at franchisors being able sell product at high prices to franchisees and (3) McDonalds benefits from the long term appreciation of real estate prices and inflation.

Assess zoning maps and land available for competitors or expansion in existing locations.2.  

I have been told that they cannot remove it but when I called a competitor while checking in asking if they had rooms, they offered to remove it (Liars).  

Hello, I have seen a few of my competitor's buying, flipping and doing SubTo's, and owner financing.