There is no vault with your name on it that holds your money that someone counts and updates on the web page.

Despite its popularity, very few actually understand the asset class and how to achieve optimal returns.

@Duke Giordano, I wish I shared your optimism.  

I'd rather have a 1 bedroom that I can optimize for couples or a 4-5+ bed. 

Just be sure to optimize for location within that market as much as your budget will allow and also make sure you are compliant with local laws. 

Orlando has always been a great market to invest in for both LTR and STR but why is now the optimal time? 

If the keyword intent is solid, the ad is well-crafted, the landing page is optimized, and the acquisition process is smooth, then the rest is just statistics.The main takeaway here is that you need to measure contract closures per keyword.

Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

I just checked out his web site and teasers.

Perhaps shifting your mental to approach to a continuum of "Least Optimal" to "Most Optimal" is better phrasing.