Getting your business in front of eyeballs isn't simple, either, and mailing lists aren't exactly cheap, whether that's for email or snail mail.They did give me one idea that could prove helpful during the sales pitch, which is to use postcards in your direct mailing.

I plan on mailing out some posts cards and then to continue by following up with another postcard, a letter, and finally an executive offer.

Learn how to price repairs, see http://get.biggerpockets.com/flippingbook/ from @J ScottNicer areas, pretty houses, low equity, solving a problem for a seller (relocation, no equity, vacant house paying 2 mortgages, etc) is a sub2 purchase, wrap purchase, lease option assignment or lease purchase, land contract, etc.You send out postcards to have sellers call you.

I don't want to just sent out random post cards with wrong addresses and wastes cards.

I'm going to try this list 1-2 more times (i'm having postcards sent out again this week), and if i don't see improved results then i'll be changing things up and putting a list together centered around divorce and default (i don't want to deal with estates and i wouldn't know where to start with the disaster factor).  

If anyone would like to share their ideas on what our next actionable step should be to help grow our business, I'm all ears.Direct mail:  We send out approximately 2000 letters/postcards a month. 

At the outset, I thought the weakest piece of this process would be fielding inquiries that arrive from postcards and yellow letters.  

I would rather mail to a well-qualified list with a highly targeted message than make a 20,000 piece postcard drop.

I am using postcards and switch the message up monthly.

What I'm thinking is that when you do a smaller mailing, you'll have to pay more per postcard since the quantity is low.