The PPC landscape is highly competitive, mastering it can bring excellent results if it aligns with your budget and closing capabilities.

A new hospital is being built as we speak to give YRMC some competition. 

I went to the competition (competitor matched room rate) anyways and stated that I did not appreciate them lying and/or the hidden fees.  

Look for lenders with competitive interest rates, favorable terms, and a good reputation for customer service.

Go to Etsy and search for "rental property tracker," and you will find hundreds of nice spreadsheets to track 10-20 rentals, usually for under $10.Software has extremely helpful features like online payments, marketing syndication (click a button, and your property is advertised on multiple sites), electronic document review/signing, maintenance tracking, and owner reports.

I am seeing listings sit longer in this market and competition is lower.

Florida is really competitive with short-term rentals and I've heard many stories of people diving into the market over the past few years only to find it difficult to cash flow with unexpected costs, rising interest and insurance rates, higher price points. 

If all your competition is doing it you probably should to.

Most businesses need debt to be competitive.

In a competitive market like Reno, NV flips are rare and generally get multiple offers and are in contract in a week.