Online Marketing (Squeezepages, websites, SEO, social media, etc) 2.

AirBnb, the HomeAway cluster, and TripAdvisor (Expedia) equate for 73% of bookings globally for Vacation rental properties due to massive amounts of money spent on SEO and marketing.

I feel passive "squeeze" pages provides quality contacts as only the people truly interested in what I have to offer or wanting information are the people filling them out.PPC advertising is an expensive way of advertising that does work, however don't confuse it with SEO.  

Essentially, you create a lead funnel that captures people.If your most important thing is hidden at the bottom of the page, you're going to lose a LOT of people.If you don't have a designer, jump on a place like ODesk and bid out the job.Just my recommendation.Of course, I know nothing about these guys and they could be great, so you need to weigh the service vs. time/money components.On another angle, if you're looking for someone to do the work for you, including helping you build out your lead funnel, SEO, etc., let me know.

What does oncarrot offer, is the website completely pre-made and does it have built in SEO elements?

The reason to use a name containing keywords you want to rank for, such as Oklahoma City, is that it does help SEO-wise.

Karen - This guide will come in very handy:The Beginner's Guide to SEO from SEOMoz

Proper On-Page SEO (either of these work great)I recommend the All In One SEO Pack PluginI also recommend Wordpress SEO Plugin (by Yoast)2.

Also, if you're at all interested in SEO, check the domain's history in archive.org - make sure it wasn't formerly used by any spammy looking sites, if so then Google may already hate it.

You want an SEO site that potential multifamily investors AND sellers can enter their email for a free ebook or report on REI or the local area or something (anything to get their email) and then the site will be building your list of potential buyers and sellers while you sleep!