I see that so far, no one has looked up cognitive bias, how we justify doing what we do and deflect opinions of opposing views, especially when you know you are wrong. 

I don't do PPC, personally, but my clients use this guy.Nicklas Thistlewoodthis guy is a BEAST.This is what you should do bud.Find out the cost / deal for your DMM you are about to do.Then find out the cost/deal for PPC using this guy I mentioned.Also figure out the cognitive cost/ deal for both (thiis is how much effort and trouble and time it will cost you to make that deal).THEN pick the right method.Remember Facebook ads, PPC, and SEO target motivated selelrs.DMM absolutely does NOT.facebook ads and PPC and SEO have people take the initiative to find you.

So successful has this transformation become that most of our student tenants are attending university with the objective of getting a piece of paper to secure employment and not to enhance their cognition and for the sake of knowledge.