When working with lenders, you can ask them to do a "Soft" pull on your credit.

The usual course is to paint the cabinets a glossy white and add brushed nickel knobs and replace a few small pieces of hardware so that they close properly and look alright. 

The subliminal messages were buried in soft static.He asked him why he switched from real estate, and the guy confided, "Simple.  

They lost a lot of good staff to other head coaching jobs and frankly the team has been pretty soft the last several years.

I think it's soft water drain.

Some places boom and last long enough that long term infrastructure and jobs are put in place for the economy to fall softly back to earth when the bulk of the boom is finished.

That apparently didn't bother the tenant any as she just had a broom on the porch and would brush the little pellets into the landscape.

But, it's also a very small job with many of the costs, like cleaning brushes, rollers, equipment, driving to the job, accounting, etc. that would be applied as fixed costs to a much bigger job.

But I think you will enjoy some of the soft benefits of having a retail and rental operation combined: depreciation, other tax benefits, economies of scale in remodeling, multiple exit strategies, volume to maintain agent relationships, etc.

He's talking about private home buyers and he's suggesting to keep renting, because the market will go soft again. he's saying that in certain parts of the country, it's cheaper to rent than to buy.