When done right, Facebook can go neck and neck with any other lead-gen method out there.If you have the ability or the budget, building out a proper SEO strategy should be a top priority.Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.What are you doing right now to generate leads?  

One lender hit one of my clients that I was doing a JV with... for 800 dollar property tax monitoring fee.. really on a 12 month loan.. but what happens is borrowers just focus on the points with no clue to the junk fee's  or using brokers who add fee's and points on top of the actual lenders fee's again bait and switch.

We invest in top-flight self-storage and mobile home park syndicators and we do months of research before sending them a dollar. 

Additionally, nearly one-third of respondents said that they considered housing affordability a Top 3 issue when deciding who to vote for.

NAR says it has the 4th highest rate:  https://www.nar.realtor/magazine/real-estate-news/states-whe...Sure, not nearly as high as FLA but still more expensive then the average state and is the only state on the top ten on both the property tax and insurance list. 

I recommend going with a company that is vertically integrated from top to bottom!

I would make sure their audience fits your goals and try to get exchange creators to come on Mondays or Tuesdays (slow days) instead of paying them.

Use the top three or four discriminators so applicants can screen themselves.Then you need to have clear screening criteria yourself.

One size does not fit all.Just keep in mind that between now and Oct 15 we're all extremely busy.

Try to narrow down your options to the top 3-4.