It is a pain to find a CPA or someone that is confident in dealing with Servicemember's finances when they are not normally the cut and paste LES.

I am just starting out myself but have already noticed subtle differences in treatment being that I'm female. 

When we were setting up our company my partner wanted "TNA Investments (T &N are our initials) she thought that was kind of funny and subtle....Well...this week my firm got a new client and their holding company is called "DTF Investments" I laughed quite a bit. 

These are always great questions as they produce subtle clues to understanding successful financial practices.  

Testimonials, appeal to emotion, tapping into desires, telling stories, perceived scarcity, calls to action, subtle shaming, urgency, you name it.  

@Chris Ramos, @Andrew Bauer, @David Miller - While your advice is sound, I think you may have missed the subtle mention of wholesaling and the fact that he doesn't intend to close at all.

That being said, it's difficult for a new investor to discern the subtle nuances of a solid case involving an anomalous situation from a no-win money pit andlegal counsel who's better st selling than trying cases.

Amount of folks at the open house/showing- This one can be a subtle or very noticeable indicator about the demand for a subject property in particular.

In this case it is much more subtle/specific to the individuals.

It's important to start with identifying all possible returns that can be generated in real estate some of which can be subtle and easy to miss.The four sources of return in rental real estate:1- Cash flow2- Loan paydown3- Appreciation in value4- Tax savingsBelow are some metrics that are normally used and thrown around here on Biggerpockets, and what type of returns/performance they are designed to measure:- CoC (Cash on Cash) is a measure of net return generated by TWO sources (i.e.