Specifying colors, tile, cabinets or anything else in a rehab is directing the borrower.

@Robert Rixer, I don't know how creative these are, as many are common plays:Valet TrashFencing in first floor yardsProviding washer and dryers for added rentReserved, Covered parkingTech PackagesInternet and Cable contracts, with reimbursementsPayment Plan rents, with small service charge (i.e. bill 1/4 rent each week)Reserved Rental cabanas at poolPrivate pool party rental optionGolf Simulator in clubhouse - fee basedOn site, self serve car wash (quarter feeder style)Charged group fitness/personal training servicesGame room in clubhouse with monthly subscription for tenants (Xbox, Playstation, etc)Changing out high maintenance grass for astro turf or lower maintenance/lower water use shrubberyBut ultimately, I think a lot of NOI increases come from deep dive into understanding EVERY expense and finding ways to minimize them, and/or no outsource them.Train maintenance team on basic HVAC and appliance repairs (find way to get them licensed as needed)Buy paint sprayers for faster, easier turns versus having to hire a contract painter, and possibly repaint whole unit each timeStandardize all finishes, so you can buy in bulk, everything from hinges and door knobs to cabinets, paint colors, and light fixtures.Potentially get leasing people onto lower base salary with higher bonus potentialBulk/bundled insurance across portfolio (even better at scale is to self insure)Regularly test sprinkler systems for leaks.Non-NOI, but benefit to you: partner with insurance agency to get referral kickbacks from your tenant base for renter insurance.  

@Jordan StenholmMy wife and I interviewed himhttps://juliaandgino.com/the-psychology-and-emotions-of-mone...

But often it’s just the thought that you’re achieving something when all you’re doing is trading a perceived psychological benefit for future wealth.  

Only put in popular, neutral and unobtrusive fixtures and colors.

Mix FOOD color with tap waterb.

Most real estate seminars tend to be pep rally sessions to motivate individuals using various psychological techniques more than providing information and insights based on research that you can't find elsewhere.What seminars have you attended where it did not feel like blowing smoke up your glass?

Grays, white and blues for colors.

Quote from @Susan Maneck: You disparage a group based upon there ethnicity or color of there skin.  

. ($85k) The ONLY thing preventing the loans from being accepted is the square footage of the house. (500 sf) Everything else about the house passes with flying colors!