Especially because I know everyone else is just sending a generic blanket yellow letter saying the same thing with the only differentiator being their name and phone number.Much better to have ten segments of lists under 100 getting individual messaging specific to their situation than just one list of 1,000 all getting the same message.

You will have multiple tenants over the lifetime hold of your property, so it's important to select a property that attracts people from a tenant segment with a high concentration of reliable tenants.Identify this segment through property manager interviews or by working with an experienced investment team.

The homes that appeal to our target tenant segment are priced between $320,000 and $475,000.

When you look at the stratification of houses... be it by house size, house price, house condition, house location, and so forth... each of those strata appeals to a different segment of the market.  

While certain segments like Midtown are growing with young professionals, the outskirts are not getting much better.

Fortunately investors can pretty much decide what segment they choose to partake in.

Wholesaling exists, in large part, because there is a certain segment of the population that cannot (or will not, or does not wish to) wait for a listing to do it's thing.

The homes that appeal to our target tenant segment are priced between $320,000 and $475,000.

Houston Real Estate Highlights in JuneSingle-family home sales were down 12.8 percent year-over-year, the 15th consecutive month of slowing sales volume, however there were signs of overall improvement to the local housing market;Compared to pre-pandemic 2019, single-family home sales were up 3.9 percent and were up 2.3 percent versus the volume five years ago, in June 2018;The luxury segment, consisting of homes priced from $1M and above, saw its first gains in months, climbing 5.9 percent year-over-year in June; Days on Market (DOM) for single-family homes rose from 28 to 45 days;Total property sales fell 13.7 percent with 10,382 units sold;Total dollar volume dropped 13.4 percent to $4.2 billion;The single-family median price dropped 2.5 percent to $345,000;The single-family average price fell 0.5 percent to $431,092; Single-family home months of inventory registered a 3.1-months supply, up from 1.9 months a year earlier – the biggest supply in three years;Townhome/condominium sales experienced their 13th straight monthly decline, falling 17.5 percent, with the median price down 2.5 percent to $217,000 and the average price down 2.7 percent to $252,845;Compared to pre-pandemic 2019, townhome and condominium sales were up 5.1 percent.Source HAR

Good segment anyway and an interesting listen-https://www.npr.org/2018/04/17/601925433/a-decade-after-the-bubble-burst-house-flipping-is-on-the-rise