I suspect his presence hasn’t been included in the previous landlord tenant at will agreement.

If you don't understand the presence of inflation today, look back to the Obama era and executive actions taken on how inflation is commutated in the US, the rules were changed basically making any "official" rate a worthless made-up fantasy number as all the factual factors that comprise of inflation index were removed, such as food.

That being said I think a consistent ad presence can be beneficial.

On the positive side, the base's presence keeps the rental demand higher and has a stabilizing effect on our market.

Oahu has a strong military presence- how much is rental vs ownership?

Lauderdale / Miami beach / or even West Palm Beach area) I'm in the same position and have really been on the search, but being from out of country - I have gaps in market presence so I know id be spending hours on diving into market research though thats not a problem necessarily since it means there are "good options" not just one.

Having a presence in the sub-market we identified that the rents were well below market and the property was not operating efficiently, perfect light value-add opportunity.How did you find this deal and how did you negotiate it?

We are trying to compose the lease with clear interpretation as to who the parties are and their roles.

I come from a digital marketing background so I can see the benefits of having your own branded presence but I am just wondering if it brings actual value or it's a bit presumptuous/overindulgent for a new agent.

Huntsville is unique with a military presence, but that presence is the minority to the more robust civilian sector.