Another great tool for this type of data, is call your insurance company, they have very advanced stats on every zip code and down to the street, they will tell you exactly what you need to know. 

That time can be spent on another few deals.I'll save you more reading and encourage you to look at the data and stats. 

Coming from an engineering background, I am used to following formulas and stats  but i don't really see any of that.

The stats are that someone drives drunk 5 or 6 times before they are charged with a DWI.

You will see the stats separately in Ads Manager, since opening the post larger, clicking on the video, liking, commenting, clicking read more - all count separately for "Clicks total."  0.55% is on the lower side of what I would expect from a successful ad, but not a horrible place to start if you can work on getting them to convert on the back-end.I would add a third layer of retargeting using the landing page Pixel to catch the people who have already visited but not become leads.

Birmingham stats aren’t super impressive, but it can be hard to see the context in those numbers, because Birmingham is a weird shape and much of what is considered Birmingham is not actually Birmingham.

I did look at the crime stats and the area is certainly not clean.

Okay, you have passed the licenseing exam in a State other than where you live and you want to practice in that other State.

This is a double edge sword sometimes so you need to be careful where you want to give up SEO stats for credibility points with your clients.

Now the situation is that I am cross examining their deals and I am hesitant to make offers on retail deals thinking that may be one of these days I actually get a deal with manageable risk to actually proceed.