This is one of my favorite success stories to hear, having a background in digital marketing.

What the Rule of Thumb does not factor in is the ROI (if you can generate a return that is double digit, then you are way ahead.  

DPW Requests Hearing to ReviewWater/Sewer Rate Adjustments, New Rate StructureMinimum Billing Out, Monthly Billing In The Baltimore City Department of Public Works (DPW) is proposing a three-year package of single-digit water and sewer rate adjustments, as well as a new rate structure that would eliminate the minimum billing for water usage.

High Quality Sign Digital lockbox that links to your ListingSpark account to provide information for each showing.

Currently pursuing a career in digital marketing.

I do save receipts digitally.

Here are the standard things I do:-add listing to MLS,Zillow/ Trulia, list hub -create Facebook property listing with cityblast-add to Facebook personal and business page-create flyer/brochure (print and digital)-posting to Instagram-post to craigslist-email blast to all MLS agents-send to email list of personally known agents in the areaWhat steps do you take?

ROI: Cap rates are traditionally double digits here.

I get the two updates daily on current business issues as well as weekly digital issue.

The large wholesalers spend minimum 5 digits in hot markets where the profits are good like SoCal... one deal is so profitable like you've experienced that people ramp up the marketing efforts.Buying at 90% ARV from delusional sellers when hot foreign money that needs to be laundered is flooding your market makes profitability difficult and wastes a lot of time chasing the deals that everyone sees on MLS.Our company partnered up with a company that gets their lists in a more unique fashion than what is typically mentioned here and offer that to our clients for their mailing so they get better responses.It's better to dominate in a smaller market, than be a small fish in a competitive market is what I believe and what others have said as well in the podcasts.Even though our company offers direct mail and I've hooked people up, I think you need to re-visit your strategy and think about what you can do differently to improve the quality of your lists before mailing.