@Sean Smyth it's not really possible to provide a "correct" answer because it depends on dozens of factors you haven't mentioned...for instance:What's the grade of the property?

Find or pay to have a theme built (hope it converts visitors into leads well... most don't)Get hosting (most use really low grade sub $10/mo shared hosting)Come up w/ the proper content strategy (most don't have the experience to structure the content correctly to perform well or be a benefit for SEO)Write that contentAdd a bunch of plugins (which often times increase chance of vulnerability by hackers or slow things down... but all require the site owner to maintain the plugins)Dial the site in on mobile (most WP themes don't perform well converting visitors to leads on mobile, at any given time we're running 10-20 split tests across dozens of sites improving performance on our platform)Run split tests to continually increase performanceSetup your analytics correctly (we make it easy or use our built in analytics)Continue to update themes, plugins, WP (which isn't hard, it's very easy as you know... but many people don't want to do that)Keep up on the SEO trends / market trends (which we help our clients stay ahead of)etc. etc. etc.  100% anyone can use free or cheap tools to rank well in Google and in the case of a WP site... the simple fact of it being WP doesn't contribute to it ranking well at all.  

@Eric DeVitoDo your homework (a lot, but the return will be much better than a letter grade if you do well), be conservative in the sense of building a reserve, and do not stretch yourself too thin.You wanted a story?

I actually just sourced one of my investor client's a C grade Quadplex for 190k off market.

It's a B+ grade property, 3 bedroom, 1 ba. 

My 2 cents as a contractor and someone who has worked for a cabinet maker in the past...Color shouldn't matter that much as long as you're doing paint-grade cabinets and using a good quality paint.

At the end of the day, no holiday gift will save you if your rent is not at least in-line with the market, or better than the market.To know the market, you have to collect and analyze comp data--including rent prices, property grade, neighborhood grade, amenities, etc., etc...if you're trying to rent a 3 br 2 ba B house in a B neighborhood, then you need to know what dozens of other 3 br 2 ba B houses in B neighborhoods are renting for, and then go from there.Good luck out there!

It's 3rd grade math on a profession that hasn't changed since around 700 AD. 

Removed trees, graded yard, added landscaping, mulch and big privacy fence in year.Was a big job with tons of learning that ended up being about 4-5 months late.

Juliet and Lebanon areas and saw some interesting prospects in multi families and B grade blocks out there.