When an individual landlord prices their rental, they do based on what the other ones in the neighborhood have rented for. 

we did this a lot pre 07  in that year Oregon WA and then CA made laws that had lots of teeth about dealing with those in foreclosure.. so we just stopped doing it risk was not worth it.I cant see how an individual can do this really..

Quote from @Barbara Potts: Mike, thank you so much for your response!  

Thankful for any response or input.  

It was suggested that we create an operational company that will lease rooms to individuals in recovery.

Use caution when borrowing against your stock portfolio, especially if it's a high volatility portfolio comprised of individual companies.

I think it depends on the individual and opportunity.

The owners of 100+ unit complexes are not individuals who will be swayed to sell by a good offer or the need to cut short term losses.

They were referrals and the business started to grow simply because I had a competent team that was responsive and looked out for the owners' best interests.

You might get a response to your mailers, but I doubt it.