Less revenue swings with residential and less impact, than with commercial customer change overs. 

We understand that every property has unique needs, and we're committed to providing you with the customized management plan you deserve.

You need a sales process that addresses both if you want to be able to help both customers. 

With an STR you are in the customer service business. 

@Eileen WangI'm happy to help, and I'll gladly recommend anyone I've had a good experience with like rent to retirement because I feel it's actually quite rare to find people that really go above and beyond for customer service. 

I tell our customers all of the time, when you're steadily pursuing highly distressed leads with this criteria it's not a question of if, but how often you will contact the heir to a property who either didn't realized they owned, or they though the property had already been auctioned off by the bank or county.  

Go over it slowly, highlight the really important parts  and be very clear with expectations and possible consequences.Second-  Do  a walk through video  (3-5 mins) clearly showing the condition of the house at the date you acquired it, open blinds, show smoke detectors, show any damages-- anything good or bad.   

If there is no security deposit, you should highlight that.

The panic of all this only highlights how many VERY novice players we have in this industry, and that is the real fearful item. 

Customers with good credit end up paying more when they use a "Broker" or Lender who are simply the "middle men".The other thing is there are new programs that only require 15% down for 2-4 units and almost all lenders and brokers require 20% to 25% or more for 2-4 unit multifamily investment purchases.